Virtual tours for hospitality

In this article we are going to look at how 3D virtual tours can help drive business and increase efficiency in a challenging hospitality sector.

For the consumer:

People want to see before they book. It started with high-end 2D imagery, transitioned to promotional videos and now we have interactive 3D virtual tours, otherwise know as reality capture or digital twins.

Allowing users to explore every inch of a venue at their own pace with a virtual tour helps drive consumer confidence and avoid disapointment as they know exactly how a space will look in real-life.

Not only do virtual tours allow guests to look around with a 360 degree field of view they can also contain in-tour information points making them interactive.

Hospitality businesses can take advantage of this feature by providing the users with useful information that will encourage a booking.

A study conducted by Matterport found that hotels and event spaces with a 3D virtual tour saw up to a 15% increase in web engagement and a 14% increase in bookings.

While a separate study by Vacasa found a 300% greater engagement with 3D tours vs. 2D imagery.

For the venue:

Enabling consumers to view and explore your venue online saves time and money by removing the need for additional site viewing - according to Matterport this could be up to as much as 50%.

Accurately measure. During the capture process our state of the art LiDAR camera takes measurements that are accurate to within 1%. This allows planners to ditch the tape measure and quickly measure if equipment will fit.

Increase visibility: Virtual tours allow guests who may not have considered your venue before to explore 24/7 from anywhere in the world - an effective tool for marketers looking to expand their reach and reach new audiences.

Stand out from the competition: With virtual tours hospitality businesses can provide an immersive and interactive experience that keeps guests engaged for longer!