Creating engaging virtual tours

Engagement marketing: When brands and users interact in a two-way conversation through targeted and relevant content marketing and communications.

How can a virtual tour be engaging?

Virtual tours have come a long way. They are now more than a series of 360 photographs meshed together, providing users with a somewhat ‘jumpy’ and uninspiring experience.

Now, they provide a seamless user experience, accessible on all devices from anywhere in the world.

Interactive: 3D Matterport virtual tours allow the creator to add information points known as ‘tags’ at specific locations within a virtual tour.

These tags can contain text, images, videos, and even external web page links. Allowing users to be guided around a space rather than simply looking at a series of images.

Call to action: Through interactive tags and a navigation menu containing links to booking services, downloadable catalogues or social media sites, brands can now use virtual tours as a lead generation tool.

Multiple Languages: Why restrict your virtual tour to just one language when it can be accessed from anywhere worldwide?

With automatic language translation, users can have the virtual tour tags and navigation menu translated into one of the available languages at the click of a button.

Branding: By adding your brand logo and colours to the virtual tour, users get a sense of togetherness, allowing brands to build trust and relationships with users