Stop Losing Customers: Why Your Virtual Tour Needs Navigation & Branding
Virtual tours are an incredible tool for showcasing your business, allowing potential customers to explore your space from anywhere in the world. They provide an immersive experience that gives people a feel for what you offer without them having to step through the door. But while a virtual tour alone is a great starting point, it lacks one key thing – direction.
First let’s explore a virtual tour without any branding or navigation menu.
This is where a navigation menu comes in. Without one, your visitors are essentially left to wander aimlessly, hoping they stumble across what they’re looking for. But let’s be honest, most users checking out your virtual tour have never visited your business before. If they don’t know where to go in real life, why would they magically know in a virtual space?
A navigation menu gives users a structured way to explore your space, taking them to pre-defined key areas with just a click. Want them to see your showroom? No problem. Need them to check out a specific product or facility? Easy. Instead of frustration, they get a smooth, seamless experience that leads them exactly where they need to be.
But there’s more. A well-thought-out navigation menu isn’t just about improving the experience – it’s also about driving action. By integrating external links within your virtual tour, you can give users a clear next step. Whether it’s making a booking, purchasing a product, or contacting your team, a simple click takes them from browsing to buying.
And then there’s branding. Your virtual tour should feel like an extension of your business, not just a generic 360-degree walkthrough. Custom branding ensures that your colours, logos, and style are front and centre, reinforcing your identity and creating a professional, polished experience. It’s about making your virtual space feel uniquely yours, helping customers build trust and recognition with your brand.
Now let’s explore the same virtual tour with custom branding and navigation menu. Caulk and cheese right!
At The Virtual Tour Company, we don’t just create virtual tours – we craft engaging, fully branded experiences with intuitive navigation that turn visitors into customers. If you want your virtual tour to work harder for your business, get in touch today.